CultureShyft Media

Made to move people.

Flyers, social posts and campaign graphics by Mark Andrew, Cultural Media Artifact Engineer. This page is the brand guide: everything a printer, a designer or an AI needs to use the identity correctly.

cultureshyftmedia.com · @cultureshyftmedia

The mark

The Y in Shyft is a broadcast antenna: two orange arcs on a bold Y. The spelling is the brand.

Horizontal lockup, colour on lightHorizontal · colour
Horizontal lockup, colour on darkHorizontal · on dark
Stacked lockupStacked
The Y markMark
One colour blackMono black
One colour whiteMono white
Download all logo filesLogo rules

Colours

Shyft Orange#FF5A1F · 255 90 31 · C0 M65 Y88 K0
Ink#14151A · 20 21 26 · rich black
Paper#FFFFFF
Sand#F4F3EF
Slate#6A6E78
Ember tint#FFE8DC

Orange is used once per layout and never behind small text. Closest Pantone for print: 1655 C.

Type

Manrope, one family, free for commercial use. ExtraBold for headlines, Bold for labels, Medium for body.

Shyft the room.
Headlines are short and left-aligned.
Body text stays around 65 characters a line, Medium weight, with real breathing room. Numbers as numbers: 48 hours, 3 sizes.
Labels in caps with letter-spacing

Voice

One line: CultureShyft Media makes the flyers, posts and campaigns that move a crowd.

Tone: bold, warm, quick, clear. Short sentences. Lead with what the reader gets. No exclamation marks in body copy; the orange does the shouting.

Taglines: Shyft the room. · Made to move people. · Your event. Our flyer. Their phones.

Templates and downloads